Module I - Management Instruments and Management Skills
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This module combines management theory and instruction on management techniques with behavioral practice to enhance your personal skills. Learning about successful management methods will, furthermore, help you to increase your performance and teach you how to conduct effective and successful meetings.
Topics covered include:
- International Human Recourses Management (IHRM)
- Integrated approaches to management development
- Leadership skills & improvement of personal performance
- Stress management & creative problem-solving
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Module II - Strategic Management
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The Strategic Management module deals with the design of strategic concepts in international companies and with methods of practical implementation of these concepts. You will, moreover, apply theoretical concepts to case-studies on decision-making for international market-entry strategies as well as overcoming resistance to strategic change.
This module encompasses:
- Strategic development in international corporations
- Creation & development of entrepreneurial visions
- Competitive strategies & methods of implementation
- Strategy & performance benchmarking
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Module III - Economic and Legal Framework
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Doing business within the emerging economies of Central and Eastern Europe requires sound knowledge regarding the specific environments of each particular region. Experienced professionals in the field of transformation process will discuss with you current developments in the legal and economic environments.
The most important topics covered are:
- European labor & financial regulations
- Legal aspects of European integration
- The macroeconomics of transformation
- The macroeconomic environment & policies in business
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Module IV - Supply chain and Operations Management
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In this module, lecturers with consulting experience in the regions of Central and Eastern Europe will outline and discus with you the main ideas and concepts of supply-chain design, forecasting, procurement, production and inventory management. They will also provide information on distribution and total quality management.
The module outlines:
- Development, optimization & revision of SCM
- Qualitative & quantitative methods
- Production planning & scheduling
- Supply contracts & supplier selection
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Module V - Financial Management, Accounting and Controlling
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This module focuses on the financial management of a corporation. You will be given detailed knowledge, in particular, about capital budgeting techniques, assessment and interplay of risk as well as financial planning. Besides these topics, important tools of financial management control will be demonstrated.
The main topics to be discussed include:
- Financial statement & reporting
- International financial management
- International accounting standards
- Stock market efficiency & capital budgeting
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Module VI - International Marketing
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In this module, the function of marketing and its role in relation to value generation and strategic corporate management will be examined. The major phenomena in marketing strategies, product planning, and communications are analyzed, focusing on aspects of positioning strategies and international trade marketing.
Throughout the module students learn about:
- Global marketing strategies
- Marketing strategies specific to Central & Eastern Europe
- International consumer behavior across cultures
- Environmental psychology
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Module VII - International Project and Change Management
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The specifics of the economic situation in the countries of Central and Eastern Europe requires that special attention should be paid to project and change management. Module VII explores the role of consultants in change processes and restructuring. A session on process redesign rounds off the training.
The module investigates:
- Tools & methods of project management
- Approaches for initiating & realizing change
- Critical success factors in business
- Restructuring of processes in a cross-cultural environment
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Module VIII - IT Management and Entrepreneurship
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In Module VIII you will deal with two different, highly important topics: first of all the recent technological advancements in IT which are the foundation for emerging fields of e-commerce and e-business; secondly, the fundamentals of planning and developing your own business and becoming a successful entrepreneur.
Topics to be dealt with:
- Implementation of management information systems
- B2B & B2C, e-commerce & e-marketing
- Strategies and dynamics of entrepreneurship
- Entrepreneurial innovation and new ventures
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Module IX - Cross-cultural Communication and Conflict Management
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Doing successful business requires an understanding of cross-cultural differences. The ability to accept different communication styles is an essential management tool. Working in multicultural business environments requires diverse managerial and leadership skills, which you will practice and develop in this module.
Topics covered include:
- Cross-cultural management
- Conflict resolution & examples of successful mediation
- Business ethics, concepts, cases and consequences
- Culture, communication, media, marketing and business
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